🏮 Logo and Brand Identity Design 🏮
Brand: Solid Wavelength
Industry: Technology
Solid Wavelength is a brand that builds a social tool that connects people across the globe, where they can share values and graze on the latest trends happening around.
Brand: Solid Wavelength
Industry: Technology
Solid Wavelength is a brand that builds a social tool that connects people across the globe, where they can share values and graze on the latest trends happening around.
Design process always starts with
Research and Mood-board
Research and Mood-board
after receiving Brief from the Clients
Benefits of Mood-board
- No distractions
- Helps you focus
- Efficient Workflow
- Sets the style of the entire project
Once the mood-board is set,
- No distractions
- Helps you focus
- Efficient Workflow
- Sets the style of the entire project
Once the mood-board is set,
SKETCHING
is done
Benefits of Sketching
- Gives different options
- Minor tweaks can be made
- Helps in the flow of CREATIVE JUICE
- Gives different options
- Minor tweaks can be made
- Helps in the flow of CREATIVE JUICE
Then, the Sketch is
VECTORIZED / DIGITIZED
VECTORIZED / DIGITIZED
- Pen tool is what I use
- Always vectorize in BLACK and WHITE
- I use Adobe Illustrator or Inkscape for the process
- Always vectorize in BLACK and WHITE
- I use Adobe Illustrator or Inkscape for the process
Some COLORs are added
- Get colors based on Brand Values
- Color decides the whole FEEL/MOOD/VIBE of the brand
- Using a well-coordinated color system elevates the Brand Experience
- Color decides the whole FEEL/MOOD/VIBE of the brand
- Using a well-coordinated color system elevates the Brand Experience
After Colors, its time to work with
TYPOGRAPHY / FONTS
Typography is the main pillar of the BRAND
- Choosing a great font is a must - here I chose ACTAY WIDE BOLD typeface
- Use fonts based on BRAND VALUES
- Practice more to get perfect with fonts and typo
- Choosing a great font is a must - here I chose ACTAY WIDE BOLD typeface
- Use fonts based on BRAND VALUES
- Practice more to get perfect with fonts and typo
We have the ICON and TYPO ready, its time to design the
LAYOUT
LAYOUT
This is how you decide which version of the logo looks better
- They arrange the typo and icon accordingly
- Grids are used by some designers ( personal Pref )
Last but not the least, we must know how the Logo will look In REAL LIFE
- They arrange the typo and icon accordingly
- Grids are used by some designers ( personal Pref )
Last but not the least, we must know how the Logo will look In REAL LIFE
So, designing some MOCKUPS
Digital appearance is also important along with the physical presence, so I designed the ones below,
Mockups, the visual connection between the Brand and Real World
- Using Mockups upscale your branding projects to a massive scale
- Mockups are great ways to observe how the logo looks in Real life Applications
- As a Brand designer it is our duty to use MOCKUPS while presenting to the client
- Mockups are great ways to observe how the logo looks in Real life Applications
- As a Brand designer it is our duty to use MOCKUPS while presenting to the client
Thank you for tuning in :)
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Want to learn Branding in the most SIMPLE way possible? Get my EBOOK now!!
contact : kushigrafixx@gmail.com / kushigrafixx@zohomail.in
